What would you design?

Have you ever been struck with inspiration?

Have you ever dreamed of being an inventor?

Have you ever had an absolutely amazing idea and thought somebody should make that only to realize that nobody does? Why can't that person be you?

Pratt students hard at work.

That's the dream of 15 young product design students in New York City.

This fall these hopefuls will be competing for a chance to have their product mass produced by Kikkerland, stocked on shelves at Barnes & Noble stores nationwide, and the title of 2024 design challenge winner!

Owner of Kikkerland Jan van der Lande speaks to Pratt students about design.

Art Director Erin Burke (left), and Merchandise Manager Monica Sawchuck (right) speak on the history of the retailer and what they look for in products.

Under the mentorship of Constantine Boym these Pratt students are here and the ideas are brimming. The students have been tasked with designing a product for book lovers. What would you design?

 Professor and product designer Constantine Boym talks to his students.